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An Affluent Society?: Britain's Post-War 'Golden Age' - download pdf or read online

By Lawrence Black,Hugh Pemberton

ISBN-10: 0754635287

ISBN-13: 9780754635284

ISBN-10: 1138247529

ISBN-13: 9781138247529

in the course of an election speech in 1957 the major Minister, Harold Macmillan, famously remarked that 'most of our humans have by no means had it so good'. even if taken out of context, this word quickly got here to epitomize the experience of elevated affluence and social development that was once general in Britain through the Nineteen Fifties and Nineteen Sixties. but, regardless of the popularity that Britain had moved clear of an period of rationing and shortage, to a brand new age of selection and many, there has been at the same time a parallel feeling that the kingdom used to be in decline and being economically outstripped by way of its foreign opponents. when the learn of Britain's postwar background is a well-trodden direction, and the anomaly of absolute development as opposed to relative decline a lot debated, it really is the following approached in a clean and profitable means. instead of highlighting monetary and business 'decline', this quantity emphasizes the large influence of emerging affluence and consumerism on British society. It explores quite a few expressions of affluence: new patron items; moving social and cultural values; alterations in well known expectancies of coverage; moving renowned political behaviour; altering attitudes of politicians in the direction of the voters; and the illustration of affluence in pop culture and ads. via concentrating on the frequent cultural outcomes of accelerating degrees of consumerism, emphasizing development over decline and spotting the emerging criteria of dwelling loved through such a lot Britons, a brand new and exciting window is opened at the complexities of this 'golden age'. Contrasting growing to be buyer expectancies and calls for opposed to the anxieties of politicians and economists, this publication deals all scholars of the interval a brand new viewpoint from which to view post-imperial Britain and to query many traditional historic assumptions.

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An Affluent Society?: Britain's Post-War 'Golden Age' Revisited (Modern Economic and Social History) by Lawrence Black,Hugh Pemberton

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